---
title: "Go live"
description: "Open your private store to customers by choosing a plan and paying the first invoice."
url: "https://docs.poltura.com/en/start/go-live/"
lang: en
alternates:
  en: "https://docs.poltura.com/en/start/go-live/"
  hu: "https://docs.poltura.com/hu/start/go-live/"
---

# Go live

Open your private store to customers by choosing a plan and paying the first invoice.

- Where: Settings → Plan & billing

Every new store starts private. You can build it for free, with no card and no time limit. Going live means choosing a paid plan: as soon as the first payment goes through, the store opens to customers. The go-live flow is in beta.

## What a private store can and cannot do

While the store is private, every admin page shows a bar that says **Your store is private.**

- Visitors see your Coming soon page instead of the store, and nobody can place an order.
- Search engines are asked not to index the store.
- No emails are sent to customers. Emails to your team still go out.
- You can add products, design the storefront, set up payments and delivery and connect your own domain.
- The customer inbox and credit packs become available once the store is live.

## Preview your store before it opens

1. Select **Preview store** in the bar at the top of the admin.
2. The storefront opens in a new tab. The preview works on that device for 12 hours.

To show the store to someone outside your team, share it with a password. See [Store status](https://docs.poltura.com/en/settings/store-status/).

## Before you start

- Finish the [setup guide](https://docs.poltura.com/en/start/setup-guide/), so that customers can pay and receive their order on day one.
- Have your company's billing details and a bank card at hand.
- You need permission to manage billing. If you do not have it, ask the owner of the organization.

## Go live

1. Select **Go live** in the bar at the top of the admin. You can also start from **Settings** and **Plan & billing**.

2. On the **Plan** step, choose a plan and whether you pay monthly or yearly. If you have an offer, it is already included in the prices shown.

3. On the **Company** step, choose or enter the company that pays for the store. These details appear on every invoice. Select **Continue**.

4. On the **Card** step, enter your card and select **Save card and continue**. If you already saved a card, choose **Continue with this card**.

5. On the last step, **Check and go live**, read the summary: the plan, what is charged today, the VAT and the following bills.

   Above the button, a highlighted box lists the terms you accept expressly. Tick **I expressly accept the highlighted terms above**. Placing the order also accepts the Terms of service with its annexes and the Data processing agreement; the line under the button links to each.

6. Select **Go live and pay**. Your bank may ask you to confirm the payment.

7. The page confirms that your store is live. Select **Open my store** to see it.

The invoice arrives by email. You find it later under [Plan and billing](https://docs.poltura.com/en/settings/plan/#invoices).

## After you go live

- The store opens automatically. You can close it again at any time, for example behind a Maintenance page, under [Store status](https://docs.poltura.com/en/settings/store-status/).
- Customers can now order, and order emails are sent. Check [Emails](https://docs.poltura.com/en/settings/emails/) and place a test order.
- The [customer inbox](https://docs.poltura.com/en/inbox/) becomes available on your plan.
- To use your own web address, see [Domains](https://docs.poltura.com/en/settings/domains/#connect).
- Your plan decides your limits and included AI credits. See [Plan and billing](https://docs.poltura.com/en/settings/plan/).

## Good to know

- There is no free trial period. The private stage itself is free and has no end date.
- If you start the flow but the payment never completes, the store stays private and any offer you had is kept for you.
- With an offer that starts with a free period, the store opens right away and nothing is charged that day.
- A private store that nobody on your team opens for 30 days is locked: its storefront stays closed and it stops running, but its data is kept. 30 days after the lock, the store is deleted with all its data. The owners get a warning email 14 and 3 days before the lock, and again 14 and 3 days before the deletion. Opening the store in the admin restarts the 30 days before the lock. Once the store is locked, only starting a paid plan unlocks it.
- If a payment fails later, the store can become unavailable until it is paid. Visitors then see a Payment needed page. See [Plan and billing](https://docs.poltura.com/en/settings/plan/#payment-methods).

## If something goes wrong

- **The page says your bank is still confirming the payment.** You can return to the admin. The store opens by itself as soon as the payment goes through.
- **The Store status page says "Opening your store needs a plan."** The store is still private. Go live first.
- **You do not see the Go live button.** Your role may not include billing. Ask the organization's owner. See [People and roles](https://docs.poltura.com/en/settings/organization/team/#roles).
- **Your company's tax details need attention.** Correct them in the billing account before you pay. See [Plan and billing](https://docs.poltura.com/en/settings/plan/#billing-accounts).

## Related

- [Store status](https://docs.poltura.com/en/settings/store-status/)
- [Plan and billing](https://docs.poltura.com/en/settings/plan/)
- [Setup guide](https://docs.poltura.com/en/start/setup-guide/)
- [Domains](https://docs.poltura.com/en/settings/domains/)
- [Create your store](https://docs.poltura.com/en/start/create-your-store/)
