---
title: "Storefront wording"
description: "Change the built-in texts of your theme and translate them into every language your store sells in."
url: "https://docs.poltura.com/en/online-store/theme-copy/"
lang: en
alternates:
  en: "https://docs.poltura.com/en/online-store/theme-copy/"
  hu: "https://docs.poltura.com/hu/online-store/theme-copy/"
---

# Storefront wording

Change the built-in texts of your theme and translate them into every language your store sells in.

- Where: Online store → Themes → (theme) → Copy

Every theme comes with ready-made wording: the hero text, navigation labels, footer lines, trust badges and more. The **Copy** tab of a theme lists all of it in one searchable table per language. You can reword anything and see at a glance what still needs translating.

This page is about the theme's own texts. The pages, blog posts and policies you write yourself are under [Pages, blog and content](https://docs.poltura.com/en/online-store/content/), and product texts are translated under [Translations](https://docs.poltura.com/en/online-store/translations/).

![The Copy tab of a theme with the language buttons, a search field, the text groups and the fields, and Coverage and AI translate on the right](https://docs.poltura.com/screenshots/en/online-store/theme-copy.webp)

_Coverage on the right shows how much wording each language has._

## Before you start

Add the languages your store sells in under [Store details](https://docs.poltura.com/en/settings/store/#languages). The Copy tab shows one button per language.

## Change a text

1. Open **Online store** and choose **Themes**.
2. Click the theme's name, then open the **Copy** tab.
3. Choose the language you want to edit with the language buttons at the top.
4. Find the text. Type a word into **Search**, or scroll through the groups such as **Hero**, **Navigation**, **Footer** or **Trust badges**.
5. Type the new wording into the field.
6. Choose **Save**. A **Copy saved** notice confirms it.

The change is saved to the theme's draft. Publish the theme to show it on your store.

## Find what is not translated yet

**Coverage** at the top shows how much of the theme's wording exists in the chosen language.

1. Open the **Copy** tab and choose a language other than the source language.
2. Choose the **Untranslated** filter. The number in brackets is how many texts are missing.
3. Fill in the fields, or translate them all at once as described below.
4. Choose **Save**.

A text marked **Same as source** has the same wording as the source language. That is fine for brand names, and a hint to check everything else.

## Translate a whole language with AI

1. Open the **Copy** tab and find **AI translate**.
2. Choose the **Target language**.
3. Under **Missing only**, keep **Only fill empty keys** to fill only the empty texts, or choose **Overwrite all** to replace every text in that language.
4. Choose **Translate**.
5. A notice tells you how many strings were translated. Read them through and correct what you want, then save.

> **Warning**
>
> With **Overwrite all**, AI translate replaces the wording you already wrote in the target language.

AI translation uses [AI credits](https://docs.poltura.com/en/assistant/ai-credits/).

## Edit wording in the customizer

You can reach the same texts without leaving the preview. In the customizer, open **Theme settings** in the sidebar and choose **Copy & locales**. It shows how many texts are missing in each language. Texts that belong to a section are easier to change right on the section. Select it on the preview and edit its content. See [Customizer](https://docs.poltura.com/en/online-store/customizer/).

## Good to know

- All eight shipped themes come with complete wording in English, Hungarian, German, Slovak, Romanian and Polish.
- You can translate the theme's texts into any language of your store, not only those six. Built-in system labels that are not part of the theme fall back to your store's default language or English in other languages.
- Section texts and email texts count separately in the coverage.
- Email wording is edited per email, not here. The **Email templates** group links to the **Emails** tab. See [Emails](https://docs.poltura.com/en/settings/emails/).
- The default wording makes no promises about delivery times, return windows, warranties or shipping costs. Write your own terms where you want to state them.

## If something goes wrong

- **"No copy matches".** Clear the search or the untranslated filter to see every text again.
- **A translated text does not show on the store.** Check that you saved, then publish the theme. Also check that the shopper's language is one of your store languages.
- **Shoppers see another language's wording.** That text has no translation yet. Use the **Untranslated** filter to find it.

## Related

- [Customizer](https://docs.poltura.com/en/online-store/customizer/)
- [Translations](https://docs.poltura.com/en/online-store/translations/)
- [Store details](https://docs.poltura.com/en/settings/store/)
- [Menus](https://docs.poltura.com/en/online-store/menus/)
- [AI credits](https://docs.poltura.com/en/assistant/ai-credits/)