--- title: "SEO and sharing" description: "See what your store does for search engines on its own, and where to set titles, descriptions, share images and the favicon." url: "https://docs.poltura.com/en/online-store/seo-and-sharing/" lang: en alternates: en: "https://docs.poltura.com/en/online-store/seo-and-sharing/" hu: "https://docs.poltura.com/hu/online-store/seo-and-sharing/" --- # SEO and sharing See what your store does for search engines on its own, and where to set titles, descriptions, share images and the favicon. SEO, search engine optimization, is what helps your store show up in Google and other search engines. Sharing is how a link to your store looks when someone posts it on Facebook, WhatsApp, LinkedIn or X. There is no single SEO page in the admin. Most of it works on its own. The few things you decide sit next to the content they belong to. This page shows where. ## What your store does on its own You do not need to set any of this up: - **Titles and descriptions.** Every page has a title with your store's name, a description and a canonical address, plus the tags social networks read. - **Sitemap.** A sitemap of your pages, blog, guides, legal pages, categories and products is generated and kept current at `/sitemap.xml` on your store's address. - **robots.txt.** It is generated for you and keeps account, cart, checkout and filter or sort addresses out of search. - **Structured data.** Product pages carry price, availability, brand and review data, blog posts are marked up as articles and the FAQ page as an FAQ, so search engines can show richer results. - **Closed store.** While your store is closed, its pages are hidden from search engines. ## Where each setting lives | What you want to set | Where | | ---------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------- | | Search title and description of a page, blog post, guide or legal page | **Online store** → **Content** → the entry → **Search engine listing** | | Search title and description of a product | The product's own title and description | | The address of a page or post | **Online store** → **Content** → the entry → **Web address** | | The image shown when a link is shared | **Online store** → **Themes** → **Customize** → **Share images** | | The icon in the browser tab | **Online store** → **Themes** → **Customize** → **Theme settings** → **Branding** → **Favicon** | | Whether search engines follow a link | Any link field in the customizer | | Your domain | **Settings** → **Domains** | | Whether the store is open to visitors and search engines | **Settings** → **Store status** | ## Set the search listing of a page or post 1. Open **Online store** and choose **Content**. 2. Click the page, blog post, guide or legal page. 3. Open **Search engine listing**. 4. Type the **Page title** and the **Description** you want search engines to show. 5. Choose **Save**. Both fields can be translated with the rest of the entry. FAQ questions have no listing of their own, because they all appear on the one FAQ page. See [Pages, blog and content](https://docs.poltura.com/en/online-store/content/#edit). ## Make a product easy to find Products have no separate SEO fields. Search engines get the product's title and description, so write those with shoppers in mind. - The product page in the admin shows an **SEO** preview with the title, the address and the description as a search result would show them. - The admin recommends 50 to 60 characters for a title and 120 to 160 characters for a description. - The product's handle is the last part of its address. Keep it short and readable. See [Edit a product](https://docs.poltura.com/en/products/edit-a-product/#details). ## Design your share images Share images are in Beta. Your store draws a branded image for each kind of page. It fills the image with the page's real data, in the page's language. There are five: **Store card** (the home page and other store pages), **Product**, **Category**, **Blog post** and **Page**. 1. Open **Online store**, choose **Themes** and choose **Customize** on your theme. 2. Open **Share images** in the sidebar and choose a kind, for example **Product**. 3. Under **Preview with**, search for one of your own products to see the image with real data. 4. Set the **Picture** position and fit, the **Layout**, the **Color scheme** (**Theme**, **Soft**, **Inverted**, **Brand color** or **Custom**), a **Background picture** with an **Overlay**, and the **Footer** with your logo or name, web address and date. 5. Select an element in the list on the left to change it, or choose **Add element** to add a text, price, badge, accent line, logo or space. 6. Use **Insert value** in a text to add live data such as the product name or price. 7. Keep text and logos inside the **Safe area** frame, because X crops the edges. 8. Publish the theme. To stop drawing an image for a kind of page, switch off its **Generate a share image for…** setting. Links to those pages then show the page's own image. **Reset design** puts every setting and element back to the defaults. ## Set the favicon The favicon is the small icon next to your store's name in browser tabs and search results. It is also the icon on phone home screens. You upload and crop it in the customizer under **Theme settings** → **Branding** → **Favicon**. The steps are on the [Theme settings](https://docs.poltura.com/en/online-store/theme-settings/) page. ## Mark links for search engines Every link field in the customizer and in menus has three options: **Open in a new tab**, **Ask search engines not to follow** and **Paid or sponsored link**. Use the last two for links you do not vouch for and for paid placements. ## Use your own domain A store on its own domain is easier to remember and to trust. Connect one under [Domains](https://docs.poltura.com/en/settings/domains/#connect), or buy one under [Organization domains](https://docs.poltura.com/en/settings/organization/domains/#buy). Until your store is open, visitors and search engines see the closed page. See [Store status](https://docs.poltura.com/en/settings/store-status/) and [Go live](https://docs.poltura.com/en/start/go-live/). ## Good to know - An FAQ page built in **Content** is marked up for search engines automatically. So are blog posts. - The storefront language is a shopper's choice and is not part of the address. - To measure visits and conversions, install a tracking app such as [Google Tag Manager](https://docs.poltura.com/en/apps/gtm/). To list products on Google, see [Google](https://docs.poltura.com/en/apps/google/). ## If something goes wrong - **A shared link shows an old image.** Social networks keep images for a while. Publish the theme first, then share the link again later. - **"This image could not be loaded."** Choose **Try again**. If the image comes from a template in your theme's code, a developer can check it with **Open in code editor**. - **Your store does not appear in search.** Check that it is open under [Store status](https://docs.poltura.com/en/settings/store-status/). New stores and pages take time to be picked up by search engines. ## Related - [Pages, blog and content](https://docs.poltura.com/en/online-store/content/) - [Theme settings](https://docs.poltura.com/en/online-store/theme-settings/) - [Customizer](https://docs.poltura.com/en/online-store/customizer/) - [Domains](https://docs.poltura.com/en/settings/domains/) - [Store status](https://docs.poltura.com/en/settings/store-status/) - [Edit a product](https://docs.poltura.com/en/products/edit-a-product/)