---
title: "Newsletter"
description: "Collect newsletter subscribers with proof of consent, see who may receive marketing email and export the list."
url: "https://docs.poltura.com/en/marketing/newsletter/"
lang: en
alternates:
  en: "https://docs.poltura.com/en/marketing/newsletter/"
  hu: "https://docs.poltura.com/hu/marketing/newsletter/"
---

# Newsletter

Collect newsletter subscribers with proof of consent, see who may receive marketing email and export the list.

- Where: Apps → Newsletter

**Newsletter** is the list of people who agreed to receive marketing email from your store, together with the proof of their consent. Shoppers subscribe on the storefront; you cannot subscribe someone yourself.

This page covers signup and consent. To write and send emails to your subscribers, see [Broadcasts](https://docs.poltura.com/en/apps/broadcast/) and [Email automations](https://docs.poltura.com/en/apps/email-automations/).

![The Newsletter page with a status menu, a search field, the Locale and Source filters and the Export CSV and Settings buttons](https://docs.poltura.com/screenshots/en/marketing/newsletter.webp)

_The list stays empty until the first shopper subscribes._

## Where subscribers come from

- The newsletter form in the storefront footer or in a section, and the newsletter popup.
- The opt-in checkbox at checkout.
- The marketing email preference in the customer's account.
- Customers you import from your old shop. See [Import](https://docs.poltura.com/en/settings/import/#review).

## Start collecting subscribers

1. Open **Newsletter** and select **Settings**.
2. Turn on **Newsletter enabled** and select **Save**. When this switch is off, the public signup surfaces stay hidden.
3. Open [Forms](https://docs.poltura.com/en/online-store/forms/) and check the newsletter form: its fields, the consent text and the translations. Publish the form to apply changes.
4. In the [Customizer](https://docs.poltura.com/en/online-store/customizer/), open the theme's newsletter settings to show the footer signup and edit its heading, description and button.
5. Open your storefront and subscribe with a test address. It appears on the **Newsletter** page.

## Read the subscriber list

The status menu filters the list:

- **Pending**: signed up, but has not confirmed yet. Only with double opt-in.
- **Subscribed**: may receive the newsletter.
- **Unsubscribed**: opted out.
- **Suppressed**: blocked from marketing email.

Each row shows **Email**, **Status**, **Address** (**Verified** or **Unverified**), **Activity** (**Recent** or **Sunset**), **Source**, **Locale**, **Subscribed** and **Updated**. Search by email, and filter by **Locale** and **Source**.

Select a subscriber to see the linked customer, where and when they subscribed, and the **Consent events**: every subscription, confirmation and unsubscription as it happened.

## Export subscribers

1. Open **Newsletter**.
2. Set the status, the search and the filters to the audience you need.
3. Select **Export CSV**. The file with the filtered subscribers downloads.

An export is a snapshot. Someone on it may unsubscribe later, so do not treat an old file as permission to send.

## Unsubscribe someone

> **Warning**
>
> You cannot subscribe the address again from the admin. The person has to give fresh consent on the storefront.

1. Open the subscriber.
2. Select **Unsubscribe**.
3. Confirm with **Unsubscribe**. The status changes to **Unsubscribed** and newsletter mail to this address stops.

## Settings

Open **Newsletter** and choose **Settings**. Select **Save** after a change.

- **Newsletter enabled**: the master switch for signups.
- **Require double opt-in**: new signups stay **Pending** until the confirmation link in the email is used. The link is valid for 48 hours and can be used once.
- **Send marketing only to verified addresses**: an address is verified once it confirms the opt-in link or receives a delivered order or account email. Unverified subscribers get no marketing until then. Switching this off needs a plan that allows it and an established sending reputation.
- **Send welcome email**: a welcome email is sent only after the subscription is confirmed.
- **Email readiness**: shows whether the **Confirmation email** and the **Welcome email** are **Configured**. Both need a configured sender and a storefront URL. See [Emails](https://docs.poltura.com/en/settings/emails/) and [Domains](https://docs.poltura.com/en/settings/domains/).

The confirmation and welcome emails are theme emails that you edit with the theme. See [Themes](https://docs.poltura.com/en/online-store/themes/).

## Good to know

- Subscribers with no order and no renewed consent in 12 months show as **Sunset** and get no marketing.
- Every marketing email carries a one-click unsubscribe link.
- A subscriber does not have to be a customer. A subscriber who is not linked to a customer shows as **Guest**.
- On a customer's page, the **Customer Preferences** block shows their subscriptions and recent consent events. See [Customer details](https://docs.poltura.com/en/customers/customer-details/).
- Changing the theme does not change your subscribers.
- After a signup, the confirmation email is queued and usually leaves within a minute or two.

## If something goes wrong

- **The signup form does not show on the storefront.** **Newsletter enabled** is off, the form is not published, or the footer signup is hidden in the theme's settings.
- **Double opt-in needs a configured confirmation email.** Set up the email sender and the storefront URL first, then turn the option on.
- **Your plan does not allow marketing to unverified addresses, so this rule stays on.** The verified-address rule cannot be switched off on your plan. See [Plan and billing](https://docs.poltura.com/en/settings/plan/).
- **Someone else saved these settings.** Reload the page and save again.
- **A subscriber stays Pending.** They have not used the confirmation link. The link expires after 48 hours; they can subscribe again to get a new one.

## Related

- [Broadcasts](https://docs.poltura.com/en/apps/broadcast/)
- [Email automations](https://docs.poltura.com/en/apps/email-automations/)
- [Forms](https://docs.poltura.com/en/online-store/forms/)
- [Customizer](https://docs.poltura.com/en/online-store/customizer/)
- [Emails](https://docs.poltura.com/en/settings/emails/)
- [Cookie consent](https://docs.poltura.com/en/online-store/cookie-consent/)
- [Abandoned cart reminders](https://docs.poltura.com/en/marketing/abandoned-cart/)