---
title: "Feeds"
description: "Show your products on price comparison sites, Google, Facebook and Instagram, and marketplaces, and keep prices and stock current there."
url: "https://docs.poltura.com/en/feeds/"
lang: en
alternates:
  en: "https://docs.poltura.com/en/feeds/"
  hu: "https://docs.poltura.com/hu/feeds/"
---

# Feeds

Product feeds for marketplaces and price comparison sites.

- Where: Feeds

## Articles in this area

- [Add and set up a feed](https://docs.poltura.com/en/feeds/add-a-feed/): Add a feed for a site and a market, finish its setup, choose which products it sends and change its settings.
- [Feed rules](https://docs.poltura.com/en/feeds/rules/): Change what your feeds send, such as which products, titles, labels and marketplace prices, without changing the products in your store.
- [Category mapping](https://docs.poltura.com/en/feeds/category-mapping/): Match your store categories to each site's own category list so your products appear where shoppers look for them.
- [Feed issues](https://docs.poltura.com/en/feeds/issues/): See what keeps your products off a site or limits their reach, and fix it for many products at once.
- [Marketplace orders](https://docs.poltura.com/en/feeds/marketplace-orders/): Understand how orders from Allegro, eMAG, Pepita and the Árukereső basket arrive in your store, what goes back to the marketplace and what to do when an order cannot be added.

Feeds send your products to price comparison sites, ad networks and marketplaces. Prices, stock and delivery times stay up to date by themselves. You set a feed up once, and after that you only look at what needs a fix.

![The Feeds page with a card for the Árukereső feed showing its live, not live and to fix counts](https://docs.poltura.com/screenshots/en/feeds.webp)

_Each card shows how many products are live and how many need a fix._

## What a feed is

A feed is one site for one country: Árukereső for Hungary, Google for Romania, Pepita for Germany. It uses your shipping to that country, and the language, currency and prices of the market that country belongs to. So you can only add a feed for a country that is in one of your markets. See [Markets](https://docs.poltura.com/en/settings/markets/).

Each site is an app. Once the site's app is installed, the site appears under **Ready to set up** when you click **Add feed**. A new feed sends every product that is published and for sale in its market. You leave products out later with rules or by hand.

## Three kinds of site

The tabs on the **Feeds** page filter your feeds by kind.

- **Price comparison**: [Árukereső](https://docs.poltura.com/en/apps/arukereso/), [Árgép](https://docs.poltura.com/en/apps/argep/), [Olcsóbbat](https://docs.poltura.com/en/apps/olcsobbat/) and [Heureka](https://docs.poltura.com/en/apps/heureka/). These sites must show your shop price.
- **Ads and social**: [Google](https://docs.poltura.com/en/apps/google/) and [Facebook & Instagram](https://docs.poltura.com/en/apps/meta/). These also must show your shop price.
- **Marketplaces**: [Pepita](https://docs.poltura.com/en/apps/pepita/), [eMAG](https://docs.poltura.com/en/apps/emag/) and [Allegro](https://docs.poltura.com/en/apps/allegro/). Shoppers buy on the marketplace itself. Prices and stock may differ from your shop, and orders can arrive in your **Orders**.

## How products reach a site

- **Feed address**: Poltura keeps a file with your products at a private web address. The site downloads it on its own schedule. You paste the address once into your account on the site.
- **Connected**: you sign in to the site from Poltura, or enter its API keys, and Poltura sends changes straight to it. A few changed prices or stock levels arrive within minutes. A large change goes in batches.

Some sites offer both. You see and change which one a feed uses on its **Settings** tab.

## What the Feeds page shows

Each feed has a card with its **live** and **not live** product counts, the number of items **to fix**, its top issue, and when the site last downloaded the file or when products were last sent. The header shows how many feeds your plan allows, for example "3 / 5 feeds on your plan". Paused feeds do not count.

A product on a feed is either **Live** (sent to the site) or **Not live** (a rule left it out, or something needs a fix). Some live products reach fewer people, for example when a barcode is missing.

## Good to know

- Installing a price comparison feed app costs nothing extra on any plan, and it counts as one of your installed apps. Marketplace apps (Allegro, eMAG, Pepita) need "Marketplaces with orders", which Plus and Pro include. Your plan also decides how many feeds can run at once and whether formulas, schedules and swap tables in rules are included. **Compare plans** in **Add feed** shows this for every plan. See [Plan and billing](https://docs.poltura.com/en/settings/plan/).
- A feed sends product text in the language of its market. When products have no text in that language yet, the feed's page says how many and offers **Translate now**, with its cost in AI credits beside it. See [Translate for a feed](https://docs.poltura.com/en/online-store/translations/#feed).
- A rule changes only what the feed sends. Your products in the store stay as they are.
- Two alerts watch every feed: one when a feed stops updating and one when a feed suddenly lists far fewer products. Choose how you get them in [Notifications](https://docs.poltura.com/en/settings/notifications/).
- The product page has a **Feeds** card that shows on how many feeds the product is live, with **See why** for each feed. The product list has a **Feeds** column and filter.

> **Good to know**
>
> Some sites ask for something on your storefront in return, such as a rating badge in the footer or a script that measures sales. A live feed adds these by itself. You find them on the feed's **Settings** tab under **On your storefront**.

## Related

- [Add and set up a feed](https://docs.poltura.com/en/feeds/add-a-feed/)
- [App Store](https://docs.poltura.com/en/apps/)
- [Markets](https://docs.poltura.com/en/settings/markets/)
- [Products](https://docs.poltura.com/en/products/)
- [Orders](https://docs.poltura.com/en/orders/)
