---
title: "Segments"
description: "Group customers so that they can get their own prices and discounts."
url: "https://docs.poltura.com/en/customers/segments/"
lang: en
alternates:
  en: "https://docs.poltura.com/en/customers/segments/"
  hu: "https://docs.poltura.com/hu/customers/segments/"
---

# Segments

Group customers so that they can get their own prices and discounts.

- Where: Customers → Segments

A segment is a named group of customers, such as wholesale partners, VIP buyers or staff. You put customers into a segment by hand, and then use the segment to give them their own prices or to limit a discount code to them.

Some screens still use the older name "customer group". It means the same thing as segment.

![The Segments list with one segment and its number of customers, created and updated dates](https://docs.poltura.com/screenshots/en/customers/segments.webp)

## What a segment is used for

- **Customer price lists**: a price list can override prices for the customers of chosen segments. See [Create a discount](https://docs.poltura.com/en/discounts/create-a-discount/) and [Price lists](https://docs.poltura.com/en/discounts/price-lists/).
- **Discount codes**: the **Customers** restriction of a code can allow only certain segments, or everyone except them. See [Coupon restrictions](https://docs.poltura.com/en/discounts/coupon-restrictions/).

## Create a segment

1. Open **Customers** and choose **Segments**.
2. Select **Create**.
3. On **Create Customer Group**, type a **Name**, for example "Wholesale".
4. Save. The new segment opens, with no customers in it yet.

## Add customers to a segment

1. Open the segment.
2. In the **Customers** block, open the menu and choose **Add**.
3. Search for the customer and select them.
4. Save. The customer appears in the **Customers** block with name, email, status and date.

You add one customer per save, and everyone already in the segment stays. To add one customer to several segments, it is quicker to work from the customer's page: see [Customer details](https://docs.poltura.com/en/customers/customer-details/#segments).

## Remove a customer from a segment

1. Open the segment.
2. In the **Customers** block, open the menu on the customer's row and choose **Remove**.
3. Confirm. The customer leaves the segment but stays a customer of the store.

## Rename a segment

1. Open the segment and select **Edit**.
2. On **Edit Customer Group**, change the **Name**.
3. Save. Price lists and discounts that use the segment keep working under the new name.

## Delete a segment

> **Warning**
>
> Deleting a segment cannot be undone. Price lists and discount restrictions that relied on it no longer reach those customers.

1. Open the segment and select **Delete**.
2. On **Delete Customer Group**, type the name of the segment to confirm.
3. Select **Delete**. The customers themselves are not deleted.

## Good to know

- Membership is manual. A segment does not fill itself by rules such as "spent more than a given amount".
- A customer can be in several segments at once.
- Guests belong to no segment. A discount limited to a segment therefore only works for signed-in customers.
- The segment list shows the **Name**, the number of **Customers**, **Created** and **Updated**. You can search and sort it, and filter by date.
- Each segment has a **Custom data** block for your own key and value pairs.

## If something goes wrong

- **A customer in the segment does not see their special price.** They must be signed in on the storefront, and the price list has to be **Active** and inside its dates. See [Price lists](https://docs.poltura.com/en/discounts/price-lists/).
- **No customer comes up when you search in the add panel.** The store has no matching customer yet. See [Customers](https://docs.poltura.com/en/customers/#create).
- **This group doesn't have customers.** The segment is empty. Add customers as described above.

## Related

- [Customers](https://docs.poltura.com/en/customers/)
- [Customer details](https://docs.poltura.com/en/customers/customer-details/#segments)
- [Create a discount](https://docs.poltura.com/en/discounts/create-a-discount/)
- [Coupon restrictions](https://docs.poltura.com/en/discounts/coupon-restrictions/)
- [Price lists](https://docs.poltura.com/en/discounts/price-lists/)
- [Prices](https://docs.poltura.com/en/products/prices/)