---
title: "Customers"
description: "Find the people who bought from you, add a customer by hand and keep the list tidy."
url: "https://docs.poltura.com/en/customers/"
lang: en
alternates:
  en: "https://docs.poltura.com/en/customers/"
  hu: "https://docs.poltura.com/hu/customers/"
---

# Customers

Customer records, segments and customer accounts.

- Where: Customers

## Articles in this area

- [Customer details](https://docs.poltura.com/en/customers/customer-details/): Read a customer's orders, addresses and segments, and edit or delete the customer.
- [Personal data requests](https://docs.poltura.com/en/customers/personal-data-requests/): Export what the store holds about a customer, erase their personal data, and handle deletion requests from customers and guests.
- [Segments](https://docs.poltura.com/en/customers/segments/): Group customers so that they can get their own prices and discounts.
- [Customer accounts and sign-in](https://docs.poltura.com/en/customers/accounts-and-sign-in/): Understand how shoppers register, sign in and manage their account on your storefront, and what you can do for them.
- [Wholesale tiers](https://docs.poltura.com/en/customers/wholesale-tiers/): Give business buyers their own prices, net price display, minimum order and payment and shipping methods, and decide who may join.

The **Customers** page lists everyone who has an account in your store or has ordered as a guest. From here you open a customer's page, add a customer by hand or remove customers you no longer need.

The pages in this section:

- [Customer details](https://docs.poltura.com/en/customers/customer-details/): one customer's orders, addresses and segments, and how to edit or delete them.
- [Segments](https://docs.poltura.com/en/customers/segments/): groups of customers that can get their own prices and discounts.
- [Customer accounts and sign-in](https://docs.poltura.com/en/customers/accounts-and-sign-in/): how shoppers register and sign in on your storefront, and who sees prices.
- [Wholesale tiers](https://docs.poltura.com/en/customers/wholesale-tiers/): own prices, terms and applications for business buyers.
- [Business accounts](https://docs.poltura.com/en/apps/b2b/): companies with several buyers, payment terms, quotes and contract prices.

![The Customers list with the Customer, Account, Tier and Created columns and the Create button](https://docs.poltura.com/screenshots/en/customers.webp)

## Read the list

Every row is one customer with these columns:

- **Email**: the address the customer orders with.
- **Name**: first and last name, when known.
- **Account**: **Registered** for a customer with a storefront account, **Guest** for someone who ordered without one.
- **Created**: when the customer was first recorded.

On a wide screen, one click on a row opens a side panel with the main facts and a **View customer** link. A second click opens the customer's page. You can turn the side panel off under [Settings → Profile](https://docs.poltura.com/en/settings/profile/#quick-view).

## Find a customer

1. Open **Customers**.
2. Type a name or an email address in the **Search** field.
3. To narrow the list, add a filter: **Account** (**Registered** or **Guest**), **Customer groups** (a segment), **Created** or **Updated**.
4. To change the order, sort by **Email**, **Name**, **Created** or **Updated**.
5. Select the customer to open their page.

You can keep a set of filters as a saved view. See [Admin basics](https://docs.poltura.com/en/start/admin-basics/#saved-views).

## Add a customer by hand

Customers normally appear by themselves when they register or order. Add one by hand when you want to prepare a record first, for example to put a business partner into a segment before their first order.

1. On the **Customers** page, select **Create**.
2. On **Create Customer**, fill in **Email**. **First Name**, **Last Name**, **Company** and **Phone** are optional.
3. Save. The new customer opens and is marked **Guest**, because they have no storefront account yet.

A customer you add this way cannot sign in until they register on the storefront themselves. You cannot set a password for them.

## Delete several customers

> **Warning**
>
> Deleting a customer cannot be undone.

1. Tick the customers in the list.
2. Choose **Delete** in the bar that appears.
3. Confirm. The customers disappear from the list.

To delete a single customer, see [Customer details](https://docs.poltura.com/en/customers/customer-details/#delete).

## Good to know

- A guest and a registered customer with the same email address can exist side by side. Orders placed while signed out stay with the guest record.
- The email address of a registered customer cannot be changed in the admin. The customer changes it in their own account.
- Customers imported from another platform appear here as well. See [Import](https://docs.poltura.com/en/settings/import/).
- Newsletter consent is kept separately from the customer record. See [Newsletter](https://docs.poltura.com/en/marketing/newsletter/).
- The admin search (`Cmd` + `K` or `Ctrl` + `K`) finds customers too.

## If something goes wrong

- **No customers match the current filter criteria.** Remove a filter or clear the search field.
- **A shopper says they registered but is listed as Guest.** They ordered while signed out. Their account and the guest record are two rows.
- **You cannot find someone who subscribed to the newsletter.** Subscribers are not customers until they register or order. Look on the [Newsletter](https://docs.poltura.com/en/marketing/newsletter/) page.

## Related

- [Customer details](https://docs.poltura.com/en/customers/customer-details/)
- [Segments](https://docs.poltura.com/en/customers/segments/)
- [Customer accounts and sign-in](https://docs.poltura.com/en/customers/accounts-and-sign-in/)
- [Orders](https://docs.poltura.com/en/orders/)
- [Loyalty](https://docs.poltura.com/en/marketing/loyalty/#members)
- [Newsletter](https://docs.poltura.com/en/marketing/newsletter/)