---
title: "Using AI responsibly"
description: "What to check before AI-written text reaches your customers, which approval mode to choose, and what your customers are told."
url: "https://docs.poltura.com/en/assistant/using-ai-responsibly/"
lang: en
alternates:
  en: "https://docs.poltura.com/en/assistant/using-ai-responsibly/"
  hu: "https://docs.poltura.com/hu/assistant/using-ai-responsibly/"
---

# Using AI responsibly

What to check before AI-written text reaches your customers, which approval mode to choose, and what your customers are told.

Klea, AI replies in the Inbox, AI translation, AI design work and AI product data on import save you a lot of time. You still decide what your store publishes and sends, and you answer for it. This page sums up what to check, and it is a good page to share with everyone on your team who uses AI in Poltura.

## What AI writes in your store

- **Klea** writes product descriptions, page, blog and email text, and campaign ideas when you ask for them.
- **The Customizer and theme design** write the texts of the sections they build.
- **Game catalog import** with the IGDB app writes product descriptions.
- **AI translation** translates your texts into your other languages.
- **AI replies** answer your customers in the Inbox.

## Check before it goes live

AI can be wrong, and it sounds sure of itself even when it is. Before AI-written text goes live, check:

- **Facts:** prices, discounts, delivery and return times, guarantees, sizes and specifications.
- **Health, safety and environmental claims**, such as "organic", "eco-friendly" or "safe for children". Check them against your product documents, and read the whole text before you publish it.
- **Urgency and reviews:** AI in Poltura never invents stock levels, deadlines, ratings or customer quotes. If you ask for "only 3 left" or "ends tonight", make sure it is true. False urgency and fake or altered reviews are banned in the EU, whoever wrote them.

## Customer reviews

Klea can approve a review, reject it for a neutral reason, delete one with your approval, or draft a public reply for you to approve. It can never change a review, and nobody in your store can: the customer's words and rating always stay. See [Fair moderation rules](https://docs.poltura.com/en/products/reviews/#fair-moderation).

## Imported products wait for you

When AI writes the description of a product you import, the product arrives as a draft and is not on sale. A notification tells you how many products wait for your review. Read them, fix what is wrong, then publish them.

## Choose how much Klea may do alone

Klea asks before changes depending on the mode you pick. While you get to know it, choose a mode that asks before every change, and always read text your customers will see before you approve it. See [Permissions and approvals](https://docs.poltura.com/en/assistant/permissions-and-approvals/).

## AI replies to your customers

- In **Draft** mode nothing reaches a customer until someone on your team sends it.
- In **Automatic** mode the chat shows an AI notice before the first reply, and every email starts with a line saying that your store's AI assistant wrote it.
- Customers can ask for a person at any time, and the conversation then goes to your team. Answer them as soon as you can.
- Add the topics that always need a person, such as refunds or complaints, to the handover topics. See [AI replies](https://docs.poltura.com/en/inbox/ai-replies/).

## How AI text is marked

EU rules require text written by AI to carry a machine-readable mark. Poltura adds it for you: on AI-written product descriptions and section texts in your store, and on the emails AI replies send. Your customers see no change.

- The mark stays while most of the AI's words remain, also after you correct a few words or add your own.
- If you ask Klea to fix a typo or polish a few words in a text you wrote, it stays yours and gets no mark.
- It goes away when you rewrite the text in your own words.
- Translations, image descriptions and short labels such as buttons are not marked.

## Related

- [Klea, the assistant](https://docs.poltura.com/en/assistant/)
- [Permissions and approvals](https://docs.poltura.com/en/assistant/permissions-and-approvals/)
- [AI replies](https://docs.poltura.com/en/inbox/ai-replies/)
- [Translations](https://docs.poltura.com/en/online-store/translations/)
- [AI credits](https://docs.poltura.com/en/assistant/ai-credits/)