--- title: "Broadcasts" description: "Write a newsletter or an announcement in your store's style and send it to an audience now or at a set time." url: "https://docs.poltura.com/en/apps/broadcast/" lang: en alternates: en: "https://docs.poltura.com/en/apps/broadcast/" hu: "https://docs.poltura.com/hu/apps/broadcast/" --- # Broadcasts Write a newsletter or an announcement in your store's style and send it to an audience now or at a set time. - Where: Apps → Broadcasts - Plans: Plus, Pro Broadcasts are one-off email campaigns: newsletters, sale announcements, service messages. You write the email in the block editor, pick who gets it and send it now or on a schedule. Marketing campaigns go only to people who agreed to marketing emails. The app needs "Email campaigns" on your plan. Plus and Pro include it. See [Plan and billing](https://docs.poltura.com/en/settings/plan/). ## Before you start - The app comes installed on new stores. - Your business name and postal address are filled in under [Store details](https://docs.poltura.com/en/settings/store/#details). Marketing emails must show them. - Your store is live. Nothing is sent to customers before that. Test emails to your team work at any time. See [Go live](https://docs.poltura.com/en/start/go-live/). - For marketing campaigns you need subscribers. See [Newsletter](https://docs.poltura.com/en/marketing/newsletter/). ## Set up Broadcasts 1. Open **Broadcasts** in the **Apps** group of the sidebar. If it is not there, open the **App Store**, choose **Broadcasts**, then select **Install** and **Turn on**. See [App Store](https://docs.poltura.com/en/apps/#install). 2. Optionally set the sender name and reply address in the app's settings, see [Settings](https://docs.poltura.com/en/apps/broadcast/#settings). 3. Select **New campaign** and follow [Start a new campaign](https://docs.poltura.com/en/apps/broadcast/#new-campaign). On a new store the page offers **Write a newsletter** as a shortcut. ![The Broadcasts page with no campaigns yet, a Write a newsletter button and the Audiences, Templates, Saved blocks, Settings and New campaign buttons](https://docs.poltura.com/screenshots/en/apps/broadcast.webp) _Settings at the top opens the sending speed._ ## Settings The app has no settings of its own in the App Store. Its emails use: - **Sender name** and **reply-to address**: the store's sender for marketing emails, set under [Settings → Emails](https://docs.poltura.com/en/settings/emails/). Mail always goes out from the store's own address. A single campaign can use its own **Sender name** and **Reply-to address** in its **Details** step. How fast campaigns go out is set on the Broadcasts page: select **Settings** to open **Sending**. The defaults suit most stores. - **Emails sent together**: a campaign sends this many emails, then pauses (100 to begin with). - **Pause between groups (minutes)**: the pause before the next group (1 to begin with). - **Most emails sent together**: the upper limit for any campaign (500 to begin with). - **Campaigns sending at the same time**: further campaigns wait until one finishes (1 to begin with). ## Start a new campaign 1. On the **Broadcasts** page, select **New campaign**. 2. Choose how the email starts: **Blank**, a design from the **Gallery** (such as **Newsletter**, **New arrivals**, **Sale with a code**, **Back in stock**, **Story** or **Plain letter**), one of **My templates**, or a copy from **Recent campaigns**. Where **Describe your campaign** is offered, you can instead describe the email in a few sentences and select **Create with the assistant**. 3. Under **Campaign details**, enter the **Campaign name**. Only you see it. 4. Choose the **Type**. **Marketing** goes only to people who agreed to marketing emails and ends with an unsubscribe line. **Operational** is a service message to every customer in the audience, without marketing consent. 5. Select **Create and open the editor**. The campaign opens as a **Draft**. The campaign gets its own copy of the starting point, so later changes never touch the template or the campaign it came from. ## Write, check and send a campaign A campaign has four steps: **Details**, **Content**, **Recipients** and **Review**. Move with **Next**, **Back** and **Save and continue**. 1. In **Details**, write the **Subject** and the **Preview text** in the store's default language. **Insert** adds a placeholder such as the customer's first name. 2. In **Content**, build the email from blocks. Switch the language to write the other languages, or use **Translate missing**. The **Design** panel changes the font and logo for this campaign only. 3. In **Recipients**, choose the **Audience**. The page shows how many recipients match right now. Under **Leave out** you can exclude other audiences. 4. In **Review**, read the list under **Before you send** and fix every item it names. 5. Under **Test email**, pick a team member in **Send to** and select **Send test**. Test emails can only go to members of the store's admin team. 6. Select **Send now**, or pick a time in **Send at** and select **Schedule**. The time is in the store's time zone. After sending, the campaign page shows the report: **Audience count**, **Processed**, **Sent** and **Failed**. Under **Runs** select **View** to see the **Recipients** of a run with the status of each delivery, and search by email address. In the list, **Duplicate** copies a campaign and **Delete** removes one. Only a draft, canceled or failed campaign can be deleted. ## Create and manage audiences An audience is a group of customers you set up once and use in any campaign. Two are built in: **Newsletter subscribers** and **All customers**. They cannot be changed, but you can **Duplicate** them. 1. Open **Broadcasts** and choose **Audiences**. 2. Select **Create**. 3. Enter a **Name** and, if you like, a **Description**. 4. Under **Customers**, choose **Every customer**, **Customers with an account** or **Guest shoppers**. Turn on **Only newsletter subscribers** to keep only people who signed up and have not unsubscribed. 5. Narrow by **Languages** and **Regions**, or leave them empty to include all. 6. Select **Save audience**. The list shows the audience with its current size. An audience that a campaign still uses cannot be deleted. Open the campaign and choose another audience first. ## Reuse a campaign as a template 1. Open the campaign's **Content** step. 2. In the editor menu, select **Save as template**, give it a name and select **Save template**. 3. Open **Broadcasts** and choose **Templates** to see it. **Use in a new campaign** starts a campaign from it; **Rename** and **Delete** are in the same row. Deleting a template does not change campaigns that already used it: they keep their copy. ## Reuse blocks across emails 1. In any email editor, select a block, open its menu and choose **Save block**. 2. Give it a **Name**, choose **Use as** (**Content**, **Header** or **Footer**) and select **Save block**. 3. Add it to another email from **Saved blocks** in the block list. 4. Open **Broadcasts** and choose **Saved blocks** to rename or delete saved blocks. A linked saved block is marked "(linked)" in an email. A change to the saved block reaches every campaign that uses it; **Unlink** turns it into the email's own copy. If you delete a linked saved block, that part is left out of the emails that used it. ## Good to know - Statuses: **Draft**, **Scheduled**, **Sending**, **Completed**, **Cancelled**, **Failed**. - There is no open or click tracking. - If someone else changes the campaign while you edit, reload the page and repeat your change. ## If something goes wrong - **"The broadcast could not be started."** The email needs a subject in the store's default language and, for a marketing campaign, a visible unsubscribe line. Add it back in the **Content** step with **Add unsubscribe**. - **"Marketing emails need your business name and postal address."** Fill them in under [Store details](https://docs.poltura.com/en/settings/store/#details), then send again. - **"Nobody is in this audience yet".** Subscribers join when they sign up on your storefront. If the page says newsletter signup is off, select **Turn on newsletter signup**. - **"The audience has no recipients right now."** Choose another audience or widen this one. - **"No admin team member can receive test emails."** Add a team member under [People and roles](https://docs.poltura.com/en/settings/organization/team/). - **Some deliveries show "Failed".** Open the run under **Runs** and read the **Error** column of the recipient. ## Related - [App Store](https://docs.poltura.com/en/apps/) - [Email automations](https://docs.poltura.com/en/apps/email-automations/) - [Newsletter](https://docs.poltura.com/en/marketing/newsletter/) - [Emails](https://docs.poltura.com/en/settings/emails/) - [Store details](https://docs.poltura.com/en/settings/store/) - [Create a discount](https://docs.poltura.com/en/discounts/create-a-discount/) - [Segments](https://docs.poltura.com/en/customers/segments/)