---
title: "Analytics"
description: "See how your store is doing with ready dashboards, reports, your own queries and a live view of visitors and orders."
url: "https://docs.poltura.com/en/analytics/"
lang: en
alternates:
  en: "https://docs.poltura.com/en/analytics/"
  hu: "https://docs.poltura.com/hu/analytics/"
---

# Analytics

Reports, dashboards, your own queries and live visitors.

- Where: Analytics

## Articles in this area

- [Reports](https://docs.poltura.com/en/analytics/reports/): Find a ready report, read its figures for the period you choose, and put it on a dashboard or change it in Explore.
- [Dashboards](https://docs.poltura.com/en/analytics/dashboards/): Open the built-in dashboards and build your own from library tiles, saved reports and notes.
- [Explore](https://docs.poltura.com/en/analytics/explore/): Ask your store data your own question with a query or with point-and-click controls, then save the answer as a report, add it to a dashboard or download it.
- [Live view](https://docs.poltura.com/en/analytics/live/): Watch visitors, carts and orders as they happen on a globe, and replay the last minutes or hours.

Analytics shows your store's sales, orders, customers, traffic and stock without any setup. It comes with the store. The figures are counted from your own orders and visits.

![The Analytics Overview with the date range and comparison pickers, key metrics such as gross sales and orders, and the Insights card](https://docs.poltura.com/screenshots/en/analytics.webp)

_The pickers at the top set the date range and the comparison for every tile._

## What you see on the Overview

**Analytics** opens on **Overview**, a dashboard of your key numbers. The built-in one shows sales and orders, how sales split by channel and product, sessions and conversion, where visitors come from, returning customers and how fast your stock sells.

In the sidebar, **Analytics** opens the Overview and the entries under it lead to the other parts:

- **Overview** (**Analytics** itself): the dashboard you chose to see first.
- **Reports**: ready reports on one question each. See [Reports](https://docs.poltura.com/en/analytics/reports/).
- **Dashboards**: the built-in dashboards and, on the Pro plan, the ones you build. See [Dashboards](https://docs.poltura.com/en/analytics/dashboards/).
- **Explore**: a query editor for questions the ready reports do not answer, on the Pro plan. See [Explore](https://docs.poltura.com/en/analytics/explore/).
- **Live**: visitors, carts and orders as they happen. See [Live view](https://docs.poltura.com/en/analytics/live/).

## Choose the date range and a comparison

1. Open **Analytics**.
2. Open the date range picker and choose a range, for example **Last 30 days**, **Month to date** or **Last 12 months**.
3. Open the comparison picker and choose **Previous period**, **Previous year** or **No comparison**.
4. Every tile now shows the chosen range, and the key figures show the change against the comparison.

The range is part of the page's link. Copy the link from your browser to show a colleague the same view. A view opened from such a link says **Range from the link**, and **Use dashboard default** goes back to the dashboard's own range.

## Read the insights

**Insights** point out what changed. Every night your finished days are compared with the period before. Changes beyond their usual range are flagged: a trend, an unusual day, a streak, what drove a change, a new top performer, or stock that may run out. The biggest money impact comes first. **Why these?** explains the selection, and **Explore** on an insight opens its figures in Explore, on the Pro plan.

Insights appear after two weeks of sales data.

## Change which dashboard opens first

Each team member can choose their own Overview.

1. On **Overview**, click **Change** next to **Showing** and the dashboard's name. The **Dashboards** list opens.
2. Open the menu of the dashboard you want and choose **Set as Overview**.
3. The message "Overview now shows this dashboard" confirms it.

## Good to know

- Sales figures need nothing but orders. Sessions, visitors, conversion and locations come from the store's built-in visitor tracking. Until it is connected, those tiles say **Storefront tracking is not connected**.
- A tile that needs something your store does not have says so, for example a point-of-sale channel, inventory tracking or fulfillment data.
- Days are cut in your store's time zone. After you change the time zone in [Store details](https://docs.poltura.com/en/settings/store/#time-zone), stored daily figures are rebuilt in the background. Until that finishes, a notice says analytics is being recalculated and some daily totals may still shift.
- Stores that sell in several currencies see figures in one reporting currency, converted with the exchange rate of each day.
- The [Home](https://docs.poltura.com/en/start/home/) page shows a few of the same numbers at a glance.

> **Good to know**
>
> Analytics measures your store from the inside. To send events to your own tools as well, use the [Google Tag Manager](https://docs.poltura.com/en/apps/gtm/) app.

## If something goes wrong

- **"Analytics is not available right now".** The analytics service of the store did not answer. Try again in a minute.
- **A tile says "No data for this date range".** Nothing happened in the chosen range. Try a longer one.
- **"Reports still use your previous time zone".** The rebuild after a time zone change did not finish. Click **Retry**.
- **Insights do not show.** They need two weeks of sales data, and they are updated by the nightly analysis.

## Related

- [Reports](https://docs.poltura.com/en/analytics/reports/)
- [Dashboards](https://docs.poltura.com/en/analytics/dashboards/)
- [Explore](https://docs.poltura.com/en/analytics/explore/)
- [Live view](https://docs.poltura.com/en/analytics/live/)
- [Orders](https://docs.poltura.com/en/orders/)
- [Home](https://docs.poltura.com/en/start/home/)